Brand Strategy
Positioning, naming, and narrative — the architecture your identity gets built on.
- Market & competitor mapping
- Naming & verbal identity
- Brand guidelines
Brand & Digital Experience Studio — Est. 2016
We design brands that feel inevitable.
Vellum partners with hospitality, fashion, and real estate names who need more than a website — they need a point of view rendered in pixel and print.
Trusted by
- Amara Hotels
- Néra
- Stonefield Estates
- Solene Paris
9 yrs
crafting brand systems
About the studio
A small studio, deliberately.
We take on eight clients a year.
Vellum began as a two-person type foundry above a Tribeca print shop. Today we're a sixteen-person studio spanning strategy, identity, motion, and engineering — still small enough that every founder we work with has our direct line.
We believe restraint is a luxury. Every project starts by asking what to remove, not what to add, until the brand's single true idea is the only thing left standing.
42
brands relaunched
16
craftspeople on staff
11
design awards
What we do
Four disciplines. One studio.
Visual Identity
Mark, type, palette, and motion — a system fluent across every surface it touches.
- Logotype & mark design
- Typography systems
- Packaging & print
Digital Experience
Websites and products engineered as carefully as they're designed.
- Art-directed websites
- Interaction & motion design
- Front-end engineering
Spatial & Environmental
Signage, interiors, and installations that carry the brand into physical space.
- Wayfinding & signage
- Retail & lobby experience
- Launch installations
Why Vellum
Three things we won't compromise on.
Every studio promises craft. Here's what actually shows up in the work when you hire us.
Talk to usFounder-led, always
A senior partner leads your project end to end — never handed off to a junior team after the pitch.
Built to launch, on time
Fixed milestones, weekly reviews, and a build process that treats your launch date as immovable.
Engineering-grade execution
Design files that ship as fast, accessible, production code — not static comps that break in the browser.
0
Brands relaunched
0
Client retention rate
0
International design awards
0
Craftspeople on staff
Client words
Don't take our word for it.
“Vellum didn't just redesign our hotel's identity — they rewrote how our whole team talks about the brand. Every touchpoint finally feels like one thought.”
Elena MarchettiFounder, Amara Hotels
“They shipped a website that loads instantly and still feels handmade. Our conversion rate on the new site is double what the old one ever did.”
Julien RocheCEO, Solene Paris
“Vellum's process is the most disciplined I've worked with. No fluff, no filler decks — just decisions that held up two years later.”
Priya NathanDirector, Stonefield Estates
How we work
A four-stage process, refined over 40+ launches.
01
Discover
Two weeks immersed in your market, your customers, and your internal language before a single pixel moves.
02
Define
We land the brand's single organizing idea and pressure-test it against every touchpoint it needs to survive.
03
Design
Identity, motion, and interface come together as one system — reviewed weekly, refined in the open.
04
Deliver
Production-grade code, a launch plan, and a guidelines system your team can run without us.
Questions
Everything asked before the first call.
Most engagements run 10–14 weeks from kickoff to launch-ready files, depending on scope across identity, digital, and spatial work.
Occasionally — when the founding team has raised beyond seed and is ready to invest in a system built to last a decade, not a launch.
Art direction, interaction and motion design, and hand-built front-end engineering — no page-builder templates, ever.
Yes — most projects run alongside an internal team. We hand off a guidelines system built for them to extend confidently.
Full rebrands typically start at $85,000. We'll scope a fixed number after the discovery call — no hourly billing.
Get in touch
Tell us about the brand you're building.
We take on eight clients a year. Tell us where you're at and we'll reply within two business days.
- Studio21 Greene Street, Floor 5, New York, NY 10013
- Emailhello@vellumstudio.com
- Phone+1 (212) 555-0134